Turn your idea into a
business model that works

Building purpose-driven ventures is hard.
Go from idea to testable business model — one page, one day.

Canvas panels
Purpose
Customer Segments
Jobs to Be Done
Unique Value Proposition
Solution
Impact
Channels
Revenue Streams
Cost Structure
Advantage
Key Metrics

Most purpose-driven ventures fail

It's not enough to get the business model right — you also have to create lasting, measurable impact. Both have to fold into a single model where any broken piece can sink you. It's too complex to rely on guesswork.

One framework to make sense of it all

The Social Lean Canvas gives you a straightforward best-practice path to follow. It breaks your venture into manageable pieces that can be worked on independently and then fitted together into one integrated business model.

Free and open source

The Social Lean Canvas is free and open source. Put it into practice with the free, online SLC Mini Accelerator.

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SLC Mini Accelerator

A practical pathway for purpose-driven founders

Whether you’re shaping an early idea, strengthening your business and impact model, or building a strategy to move forward, the SLC mini accelerator program will help you make progress with clarity and confidence.

Online & 100% free.

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Get Expert Support

Social Lean Canvas worked example with progressively revealed sections.

For your venture or organisation

Work with Rowan to apply the Social Lean Canvas and its tools and practices. Bring coherence and clarity to your ideas. Develop compelling business and impact models. De-risk your venture through validation. And build a practical strategy to implement it.

Blank Social Lean Canvas template.

Creating support programs for others

Bring Social Lean Canvas programmes, tools and Rowan’s expertise into the support you provide. Work together to design and deliver accelerator and incubator programmes and other ecosystem-wide support.

Our origins

The Social Lean Canvas was created in 2013 by Rowan Yeoman, Dave Moskovitz and the Ākina Foundation. It builds on Alexander Osterwalder’s Business Model Canvas and Ash Maurya’s Lean Canvas, adapted specifically for social innovation.

The Social Lean Canvas is shared under the Creative Commons Attribution-ShareAlike 3.0 Unported licence (CC BY-SA 3.0).