Fill In Your Canvas
Work through the Social Lean Canvas step by step to build a clear, testable purpose-driven business model.
About the
Social Lean Canvas
We created the Social Lean Canvas in 2013. Since then it has been used around the world by thousands of social entrepreneurs, universities, investors, accelerators and incubators.
It brings a shared common language to the social innovation journey, helping turn confusion and uncertainty into coherence and clarity.
We make these tools and programs free and open to everyone so that as many people as possible can turn their ideas and inspiration into positive impact in the world.
Three Models → One Canvas
Purpose-driven ventures need three interconnected models.
Customer Model
How you create value that people will pay for. The customer model maps who your customers are and how you create a proposition for them that is so compelling that they will pay you for it.
Impact Model
Your theory of change — the logic by which what you do leads to measurable impact in the world. It maps from your activities, through the stakeholders involved, to the outcomes you create.
Economic Model
How money flows through your venture to make growth and sustainability possible. Your economic model captures the value produced by your customer model.
Customers
Jobs to Be Done
UVP
Solution
Issue
Participants
Activities
Outcomes
Impact
Channels
Revenue
Advantage
Key Metrics
Costs
One coherent business model system
Venture Library
Real ventures analysed through the Social Lean Canvas.
Patagonia
A purpose-driven outdoor company that donates 1% of sales to environmental causes, proving that commercial success and environmental activism can reinforce each other.
Programs
Practical programs and tools for each stage.
Your customer model
is how your business model creates value.
We believe purpose will become fundamental to how businesses and organizations are built.
This matters even more now. As new technologies reshape how ventures are created and grown, more people have the opportunity to build enterprises that are financially viable, genuinely useful, and aligned with what they care about.
The Social Lean Canvas exists to support those founders with practical tools, structured guidance, and open access to ideas that are too often locked behind cost, geography, or institutional gates.
We make as much of this work as possible free and open source, so more people can use it, adapt it, and build something meaningful from it.